Advantages of Pay Per Click Advertising
Ever wonder why all your competitors are advertising on the Search engines?
That's because there are many benefits of advertising on the Search Engines a.k.a. Pay Per Click Advertising. Some key benefits are listed below:
- Quick return on investment. This is the fastest way to generate qualified leads from the Internet.
- Cost effective medium. Pay only when someone clicks on your ad.
- Quick to appear: Ads begin to appear within a span of a few hours once you have paid for the ads.
- Highly qualified web site traffic. Users have a clear intention to search for your product or services.
- Extremely flexible advertising. Keywords can be adjusted, deleted, or added as required.
- Large exposure, especially on Google AdWords network. The Google network alone reaches an astonishing 80% of internet users across the world.
- Language Specific. Ability to target your pay-per-click ads in a specific language and location.
- Full control over the rank of your ad through bidding a unique price for each keyword or phrase.
- Online real time reporting system that provides statistics on the performance of your ad, so that your ad campaigns can be adjusted to increase success rates.
With so many benefits, it makes sense to leverage on Search engines and use them to attract qualified, targeted leads to your business at a fraction of the cost of print advertisement.
Contact Brand Rich Marketing for a free, no obligation consultation on how you can get your advertisements on Google and Yahoo.