Archive for May, 2008

Contextual Ads Outperform Search Ads

Most of the time, we used to get useless, non-converting clicks from the Google Content network, so at times we stopped showing the ads in content networks. This used to reduce the money our clients were paying for the Pay per click advertising, and give them time for a more focused experience to service people […]

What is the Purpose of Your Website?

Why did you setup your own company website?
Is it because everyone else has one? Was it peer pressure, or just a whim?
I ask this question everytime I see an old, never updated company website that was last done by someone in 1998. It may even be hosted on an old Geocities or Tripod account, and […]