email marketing best practices
Why Email Marketing Generates Better Returns Than Print Ads
There are a many advantages of Email Marketing over advertising in magazines. I am listing a few of them here for you to review and decide for yourself. Let me know if you agree with them or not.
Longer copy: An email is much longer in size, and you can place as many photographs and product […]
How to Maintain Contact with Your Prospects Automatically
I am sure you get inquiries from all over the world - from your website, direct promotions, advertising, sales leads, and phone calls etc. all the time.
And if you are like me, you would have setup a good follow-up mechanism. I have ready made letters saved as drafts in my Outlook, for each of […]
B2B vs B2C Email Marketing - What’s the difference?
Key Difference between B2B Email Marketing & B2C Email Marketing
An oft asked question in my email marketing seminars is - What’s the difference in B2B and B2C Email marketing?
Since this lack of understanding stems from the fact that we are both consumers at home and work, and businesses at the same time. Further, the fine […]
