Google Adwords
How to Quantify the ROI of SEO?
How to Quantify the ROI of SEO?
Increasing over the past few weeks, as I made Search Engine Optimization presentation to prospective clients about optimizing their websites, most were impressed with our experience, our professionalism, and our esteemed client list. Most noticeably, they were keen to understand the kind of work that goes into optimizing and […]
Click Fraud: Can it happen to you?
Beware Advertisers: Click Fraud is For Real
Like most businesses, when I was introduced to Google’s Pay-per-Click advertisement program called Google Adwords, I was overjoyed. No more advertising in costly magazines and journals which hardly generate any leads. Here I only pay when someone is eagerly and actively looking for my product or service.
Too good to […]
Understanding Broad Match Ads in Google Adwords
Vinai, since broad match gives me maximum coverage by using all possible combinations of my keywords, why would anyone need a exact match ad? - Sangeeta Kapur, India.
Sangeeta, Thanks for raising a very important topic. There is a lot of confusion about the different match types, and most new Google Adword users arn’t aware of […]
