Pay Per Click Advertising
Contextual Ads Outperform Search Ads
Introduction
Most of the time, we used to get useless, non-converting clicks from the Google Content network, so at times we stopped showing the ads in content networks. This used to reduce the money our clients were paying for the Pay per click advertising, and give them time for a more focused experience to service people […]
What is the Purpose of Your Website?
Why did you setup your own company website?
Is it because everyone else has one? Was it peer pressure, or just a whim?
I ask this question everytime I see an old, never updated company website that was last done by someone in 1998. It may even be hosted on an old Geocities or Tripod account, and […]
How to Quantify the ROI of SEO?
How to Quantify the ROI of SEO?
Increasing over the past few weeks, as I made Search Engine Optimization presentation to prospective clients about optimizing their websites, most were impressed with our experience, our professionalism, and our esteemed client list. Most noticeably, they were keen to understand the kind of work that goes into optimizing and […]
