Search Engine Marketing

Strategy to target Gmail users with Adwords

Do you want more clicks, and more conversions from the Google Content Network?
Try one of the best converting sites on the Google Content Network -  Gmail. It has consistently proved itself for us and our clients.
Do note that there is a specific strategy to target Google Ads on the Content Network. You need to choose […]


Contextual Ads Outperform Search Ads

Introduction
Most of the time, we used to get useless, non-converting clicks from the Google Content network, so at times we stopped showing the ads in content networks. This used to reduce the money our clients were paying for the Pay per click advertising, and give them time for a more focused experience to service people […]


How to Quantify the ROI of SEO?

How to Quantify the ROI of SEO?
Increasing over the past few weeks, as I made Search Engine Optimization presentation to prospective clients about optimizing their websites, most were impressed with our experience, our professionalism, and our esteemed client list. Most noticeably, they were keen to understand the kind of work that goes into optimizing and […]