Social Marketing Trends

How To Optimize Your YouTube Video

Given that YouTube is by far the 2nd largest search engine, it makes sense to learn how to optimize your YouTube videos to your advantage. Here’s how:
Keyword Research
One useful step people tend to ignore when promoting their YouTube videos is keyword research. It is important to remember that understanding the competition will help make your […]

How To Promote Your Facebook Fan Page

Why do you need a Facebook Fan Page? Here’s why: Facebook is the second most visited website next to Google and the Facebook Fan Pages are public. This means that a Page gets indexed and is searchable inside and outside of Facebook.
Here are 5 great ways to promote your Fan Page and grow your Facebook […]

How To Create a Facebook Fan Page

Social media has always been about participating in the conversation and with Facebook Fan Page, brands can now be a significant part of the conversation. A Facebook Page can present a huge opportunity for brands to directly engage with existing and future customers.
Creating a fan page isn’t difficult, and you can use the step by […]