Most often, people keep seeking links from overseas directories or article directories and submit to hundreds of sites in the hope of getting a higher ranking in world wide results.
Surprisingly, most of their customers are from the city or state they live in. So why go all over the world to seek links from afar. They may do little good to your site. With reciprocal links and links from obscure directories, there’s hardly any link juice that passes to your site anyway.
Instead, if your business is focused on serving local customers in your city, you should try to get more links from local sites. Not only will your site be found more readily and frequently, more link juice will follow to your site, giving it more credibility in local search engines.
Today I share with you one easy place to get links from - Local, and all Free… you all will love this.
Google Local Search - The most easy and reputable link to get is to register your business locally with Google. We do this everyday for our clients, and you won’t believe how easy and simple the process is. Previously, Google used to send a postcard to your address to verify it. So you had to wait a couple of days to get the postcard, key in the validation code, and get your site registered locally.
Now Google offers a much simpler solution. Simply key in your business address, and google shows up the Google Map with your location highlighted. Even if it is a little off, you can simply move the pointer to your exact location, and pin point the exact location. You can key in your business phone number or a mobile number.
Actually, you can key in multiple phone numbers. Once the address is done, Google Local then asks you to select a phone number to give you a call to verify you. I selected my office telephone that’s just by my side and clicked ok. The phone rang so quickly that I got spooked.
I must say that I had’nt expected such a fast response. I was thinking that maybe the next Monday morning, someone from Google may actually call me to check if I am still alive. But this automated verification asked for a code that I saw on the screen, and voila…. I was registered with Google as a authentic Local business.
Not only that, they asked me to select 5 different categories of products and services that our business provided. I was happy to supply this information.
Now take this thing too lightly. Once your address is registered with Google local in your city, Google will now try to show this info whenever someone is trying to find our business, or the products and services I selected while registering. Isn’t that great!
And one heck of a link coming to your own website.
If you need help in setting up this so that your Business appears in Local Search, do contact us.
Principal eMarketing Consultant
Brand Rich LLP - Helping companies to be found in Search Engines easily.