Does Your Facebook Page Have a Custom Landing Page?

  

On your Admin settings of Facebook, you can choose the page that your facebook visitors will see first - when they arrive at your Facebook Page.

It could be your Facebook Wall, your Business Information or Other Pages such as a Customized Landing Page.

The most successful Facebook fan pages are the ones that have been customized.

In this post, I’m going to show you how you can create your own customized Landing Page for your Facebook account.

Nowadays, most people using the web have a relatively short attention span. Once they land on your Fan Page, make sure they’re able to find all the information needed right there.

Make it easy for people who are less familiar with your business to get a clear message of who you are, and what your business is about. This is made possible by personalizing your landing page.

What should you highlight on your custom landing page?

Your Facebook landing tab should be aligned with your current marketing goals. For example, during the month of December your company is giving free educational videos as a holiday treat. This should be promoted on your landing page… Ask yourself what you want visitors to do when they land on your page? Do you want them to click a link? If yes, then make that obvious… Simple isn’t it!

What about setting up your Wall as a Landing page?

With all the discussions, news and photos posted, your wall won’t have a clear message and may overwhelm your first time visitors. Your goal should be to make your visitors feel as though they’ve found a one-stop-portal for information about what you do and how it will benefit them. A creative landing will attract more fans too.

What if you don’t know how to code?

If you are not familiar with behind-the-scenes workings of your Facebook Page, the following apps and resources will do the designing for you:

Faceit Pages

TabPress Facebook App

Lujure

TabSite

Learn Facebook Marketing For Your Business ( Practical, Hands-on Workshop in Singapore)

If you would like to know more about Creating Facebook Fan pages, or using Facebook for Business, you can join our 1 day DIY Facebook Marketing for Your Business Training program in Singapore.

This workshop is conducted by Vinai Prakash, eMarketing specialist and founder of Brand Rich, a leading eMarketing Consulting Company in Singapore.

Simple Ways To Boost Interaction With Your Facebook Fans

  

Most well known brands make engagement in Facebook look easy. Ever wondered how do they keep their fans engaged on their pages on a regular basis?

Here are some simple ways to boost interaction with your Facebook Fans:

1. Ask yes or no questions.
People are more likely to answer a “yes or no” question than one that requires a long explanation. Large percentage of questions have become pointless and is often ignored because fans have busy lives too. Keep it simple. Stick to a Yes or No. No middle ground.

2. Allow your Fans to Tag Photos
If you’re into training services, or if you happen to host an event for members, load the photos to your fan page and encourage fans to tag themselves. This will show up into their wall and  News Feeds, giving you instant free publicity. Photos always work. People always engage with photos!

3. Keep the freebies coming…

Who doesn’t like getting something for free? Your fans will love being rewarded. Freebies don’t necessary have to be delivered goods or coupons, it can be in the form of free content, short clips of a webinar, tips and tricks, anything that will have something of value to your fans. Go ahead, try it out.

4. Connect with other Fan pages.

Make it a regular habit to interact with other fanpages and drop valuable comments or opinions to build exposure and credibility. Note that you should use your Facebook fanpage account and not your profile account. To do this, log into Facebook and go to your fanpage. On the right side menu click on the link that says “Use Facebook as (your page’s name)”.

5. Ask timely questions - Which city are you going to this holiday season?

6. Pay attention to replies - Don’t start a conversation and then leave it. Always acknowledge every post and deepen the conversation.

How about you, how do you keep your fans engaged? If you have other strategies, do share them. You can post comments below.

Learn Facebook Marketing For Your Business ( Practical, Hands-on Workshop in Singapore)

If you would like to know more about Boosting Interaction with Facebook Fans, or using Facebook for Business, you can join our 1 day DIY Facebook Marketing for Your Business Training program in Singapore.

This workshop is conducted by Vinai Prakash, eMarketing specialist and founder of Brand Rich, a leading eMarketing Consulting Company in Singapore.

5 Ways to Get More Fans on Facebook

  

So now that you have created a Fan page or Business Page, the next important thing to work on is to get people or fans to “LIKE” your page.

(If you don’t have a fanpage yet, do read our step by step instruction on How To Create a Facebook Fan Page)

Fans do not just magically appear and its your job to help them find your page…

Here are 5 proven ways used by some of the most successful Facebook pages:

1. Make a Compelling Landing Page

A creative landing page or a welcome page will more likely acquire “likes” and spread your brand image.
Landing pages should always be used to communicate the corporate image and its main services. Some landing pages get too innovative that it diminishes the “user experience”.

The creative should not overwhelm the goals of the page, which could be to be informative, to increase likes and boost brand awareness.

Let some of these landing pages inspire you:

Kohl - utilized social media tactics to help increase likes and at the same time promote their social responsibility efforts

Quackville - a game app for your iphone and the iPad

Microsoft - call to action

Louis Vuitton - simple, elegant, direct to the point

Holden - interactive

2. Add Facebook icon in your Email Signature

Give a little attitude to your signature by adding an image that links to your Facebook page.
If you use web-based email, try the Wisestamp signature addon.

3. Embed Widgets on Your Website

There are a number of the new Facebook Social Plugins you can choose from…

One of the widely used plugin is the Like Button. It lets users share pages from your site back to their Facebook profile with one click.

4. Invite Your Email Subscribers

If you have an email list of blog readers, Feedburner subscribers or existing customers, inform them about your Facebook page and encourage them to like it by displaying a Facebook like button.

5. Submit your Fan page to Local Online Classified Ads

Advertise your page on your local online community to reach the millions of people at single click and helps your brand become more recognized.

Let’s say this month you are having a promotion for a Training Program or Christmas Specials, you can direct people to your Facebook page and from there they will be guided accordingly.

To submit ads online, you simply need to register (Craigslist, yellowpages, gumtree, etc), create your profile, post your product or service under a relevant category with the necessary details, and then you are good to go.

Learn Facebook Marketing For Your Business ( Practical, Hands-on Workshop in Singapore)

If you would like to know more about Getting More Fans on Facebook, or using Facebook for Business, you can join our 1 day DIY Facebook Marketing for Your Business Training program in Singapore.

This workshop is conducted by Vinai Prakash, eMarketing specialist and founder of Brand Rich, a leading eMarketing Consulting Company in Singapore.