How To Promote Your Facebook Fan Page
Why do you need a Facebook Fan Page? Here’s why: Facebook is the second most visited website next to Google and the Facebook Fan Pages are public. This means that a Page gets indexed and is searchable inside and outside of Facebook.
Here are 5 great ways to promote your Fan Page and grow your Facebook fans:
1. Invite Your Friends
The easiest way to jump-start your fan page is to invite your personal or business friends first. You can find the “Suggest to Friends” option on your fan page. This will automatically send an invitation to your fan page to all of your friends, or to a set of friends you’ve chosen.
2. Embed Widgets on Your Website
There are a number of the new Facebook Social Plugins you can choose from.
One of the widely used plugin is the Like Button . It lets users share pages from your site back to their Facebook profile with one click.
3. Tweet it! Blog it!
Talk about your page on Twitter and embed the widgets on your blog. Integrate your Twitter account to your Facebook fan page and it will automatically post your Facebook updates to Twitter.
4. Run a Contest and Acknowledge Your Fans
Keep your fans engaged. Every interaction on your Fan Page, be it a comment or a question is a way to engage your customer to lead them down the path of doing business with you. Run a regular contest such as video-photo contest, provide discount coupons or vouchers and always acknowledge your audience.
5. Test Social Ads
Boost your fan count using Facebook’s own social ad feature. Experiment with a weekly/monthly budget and see what happens.
Do you have any trick that works? I’d love to hear from you in the comments below.
New to Facebook Fan Page? Learn How To Create a Facebook Fan Page for the first time!
How To Create a Facebook Fan Page
Social media has always been about participating in the conversation and with Facebook Fan Page, brands can now be a significant part of the conversation. A Facebook Page can present a huge opportunity for brands to directly engage with existing and future customers.
Creating a fan page isn’t difficult, and you can use the step by step guide below to make a Facebook fan page, converting some of those 1 billion users into customers.
Log in to Facebook
1. Go to www.facebook.com and enter your email address and password. If you don’t have a Facebook account yet, register by completing the sign up form.
2. Once you’ve logged in to Facebook, you are now ready to start creating your Facebook fan page.
Creating your Fan Page
3. Scroll down to the very bottom of the page and click on Advertising.
4. Click on the hyperlinked “Facebook Page” term
5. Clicking “Facebook Page” will take you to a landing page, and from that click the green button that says
Setting Up Your Page
6. Designate a category for your Facebook page. Select the type of business you own and start filling in all the details.
Your options are Local Business or Place, Artist, Band or Public Figure, Company, Brand, Cause or Community. It is important that you select the most relevant category.
7. Choose a Page name that best represents your brand, product or institution and one that you will be happy with for the long term.
8. Confirm that you have the authority to create the page. After agreeing to Facebook terms, you will now be taken to your Facebook Page.
9. Add the necessary information and photos to your page to make sure people visiting your page will have as much information as possible. If you are creating a fan page for something with an associated website, link to that site, include the address and phone number.
10. Increase user engagement, and make your page dynamic by adding applications.
Lastly, don’t forget to become a fan of your newly created Facebook fan page.
After you are done creating and publishing your page, keep in mind that the work doesn’t stop here. Make sure you keep your page fresh by adding new material regularly.
Here are 5 Ways to Promote Your Facebook Fan Page
Japan’s Earthquake and the Beauty of Social Media in Times of Crisis
When we think about the power of social media, we automatically think of its advertising and marketing advantages. However, when natural catastrophes arise, such as tsunamis and earthquakes, the benefits of social media are just simply amazing.
Nowadays, people get real time access to events not from television but from social media channels such as YouTube, Twitter and Facebook.
Take for example the recent disaster in Japan, where social media was not limited to calls to action, but was ultimately a source of information. People rely more on tweets and blogs to share the latest updates, react to the situation and rally support. Facebook was one of the first channels where people learned about the situation and not from mainstream media.
Mobile lines were down for most of Japan that made getting hold of loved ones a difficult task to undertake. Google was quick to launch its extremely valuable Person Finder application to help people find each other in the wake of the devastating tsunami and earthquake.
Twitter, an online communication site, played an especially large role as it quickly filled with Japan-related information and ways to offer aid. Even the US State Department resorted to using Twitter to publish emergency numbers.
The American National Red Cross launched a campaign on Facebook to help the effected people of Japan Crisis.
Apple made it easy to donate with just a few clicks by providing a donation page on its iTunes tool.
The Japanese television broadcaster was streaming footage via iPhone applications to viewers on the other side of the world.
Truly, the world has changed forever with the birth of internet. Social media has become more than just a marketing tool and is instrumental in connecting people from around the world with Japan.
Because social media is cost effective and attracts huge attention from internet users, it has undeniably become a powerful venue for marketers and advertisers to create interest and profit. But at the same time, social media continue to pave way for people to reach out to another, send messages of goodwill and offer online donations. What a beautiful display of humanity!
