Strategy to target Gmail users with Adwords

  

Do you want more clicks, and more conversions from the Google Content Network?

Try one of the best converting sites on the Google Content Network -  Gmail. It has consistently proved itself for us and our clients.

Do note that there is a specific strategy to target Google Ads on the Content Network. You need to choose Gmail as the Placement channel. If it converts well for you, you can even increase the bid for such placements to adjust your position and wording.

It is best to create a separate campaign on the Google Network, solely targeting the Content Network, and have placements setup for mail.google.com.

Further, there is this fun-box at the top of Gmail - an area where ads get top placement. You can also target this area with a specific syntax in the Google Adwords Placement Setup, which has been explained by Google Media Planner Austin Lau in this detailed video, now available at YouTube.

Go ahead, try it out, and let me know of your results. I am pretty sure that Gmail will bring you more clicks, and conversions if you target it correctly and monitor the results to tweak the performance.

If you need help from Google Adwords Qualified Professionals in setting up your Adwords Campaigns or to target Gmail, you can contact us at Brand Rich anytime.

Call us at (65) 9877-3485 for a free consultation or demo.

Cheers,
Vinai Prakash
Chief eMarketing Strategiest, Brand Rich LLP in Singapore

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Comments

Adwords is really good in driving traffic to your website. however, they are very strict right now and they would not easily approve websites that they thought have low quality content. :-

anybody knows how i could get my banned Adwords account back?”,:

it is sad that i had my Adwords account banned last month. now i have to look for alternatives “

Thanks Vinai Prakash for the share

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