So now that you have created a Fan page or Business Page, the next important thing to work on is to get people or fans to “LIKE” your page.
(If you don’t have a fanpage yet, do read our step by step instruction on How To Create a Facebook Fan Page)
Fans do not just magically appear and its your job to help them find your page…
Here are 5 proven ways used by some of the most successful Facebook pages:
1. Make a Compelling Landing Page
A creative landing page or a welcome page will more likely acquire “likes” and spread your brand image.
Landing pages should always be used to communicate the corporate image and its main services. Some landing pages get too innovative that it diminishes the “user experience”.
The creative should not overwhelm the goals of the page, which could be to be informative, to increase likes and boost brand awareness.
Let some of these landing pages inspire you:
Kohl - utilized social media tactics to help increase likes and at the same time promote their social responsibility efforts
Quackville - a game app for your iphone and the iPad
Microsoft - call to action
Louis Vuitton - simple, elegant, direct to the point
Holden - interactive
2. Add Facebook icon in your Email Signature
Give a little attitude to your signature by adding an image that links to your Facebook page.
If you use web-based email, try the Wisestamp signature addon.
3. Embed Widgets on Your Website
There are a number of the new Facebook Social Plugins you can choose from…
One of the widely used plugin is the Like Button. It lets users share pages from your site back to their Facebook profile with one click.
4. Invite Your Email Subscribers
If you have an email list of blog readers, Feedburner subscribers or existing customers, inform them about your Facebook page and encourage them to like it by displaying a Facebook like button.
5. Submit your Fan page to Local Online Classified Ads
Advertise your page on your local online community to reach the millions of people at single click and helps your brand become more recognized.
Let’s say this month you are having a promotion for a Training Program or Christmas Specials, you can direct people to your Facebook page and from there they will be guided accordingly.
To submit ads online, you simply need to register (Craigslist, yellowpages, gumtree, etc), create your profile, post your product or service under a relevant category with the necessary details, and then you are good to go.
Learn Facebook Marketing For Your Business ( Practical, Hands-on Workshop in Singapore)
If you would like to know more about Getting More Fans on Facebook, or using Facebook for Business, you can join our 1 day DIY Facebook Marketing for Your Business Training program in Singapore.
This workshop is conducted by Vinai Prakash, eMarketing specialist and founder of Brand Rich, a leading eMarketing Consulting Company in Singapore.