How to Get More Traffic to your Website?


I have setup a website since last year, but I hardly get any traffic. What should I do to get people to visit my site? - Shawn Humphrey, Sydney, Australia

Great question Shawn. These days it is not difficult to setup a website. People can do it easily. What is more challenging is to generate traffic to your site. Since you didn’t post your website address, I can’t see what’s wrong with it, but here’s a few strategies you can use.

3 Great Ways to Generate Traffic to your website

1. Create a Site Map:
A site map is a complete index of all the pages on your website. Creating a Site map, and submitting it to search engines is a good way to ensure that all of your pages are indexed by the search engines. Once the search engines know more about all of your pages, they will come to "crawl" the pages, read its content, and keep it available for searchers to read.

Make sure all your pages are indexed by search engines. There are many third party site map tools that help you to create a site map for free. Even Google offers a site map creation utility , under its Webmaster tools.

2. Optimize your Website for your keywords:
I can’t say enough about search engine optimization or SEO for short. It is a must today. If you don’t optimize your site for search engines as well as for humans, your websites will be lost in the millions of pages that Google and Yahoo have in their archives.

After all, what good is the most beautiful, fanciful, flash filled website if it is appearing on the fifth or 10th or 100th page of Search Engine Result pages. These days, most people don’t go beyond the top 2 or 3 pages of search results. If they don’t find what they are looking for by then, they refine the search term, or start a new search.

Therefore it is very important to get a ranking in the top 10 or top 20 results for your products and services.

Many of our clients come to us with this very problem - they have a beautiful website that does not draw any traffic. As part of our SEO Services , We then help to analyze the website, and suggest a number of ways to optimize the web pages.

Once we optimize the pages, we create a site map, submit to search engines, and then start to build some good quality links from partner and complimentary sites. With many sites linking to you for your products or services, search engines give more weightage to your website, and eventually, over a period of time, the site’s ranking starts to go up.

3. Article Marketing:
Write articles about your products, services, and in general about your industry. Then make them available on free article directories. Hundreds of ezine publishers, people looking for new website content visit such sites, and pick your article for publication on their website, in their blog, or in their newsletter or ezine.

For a well written article, it is common to get picked up by hundreds of ezine publishers and in no time, your article starts to bring visitors interested in your products to your website. All this happens because at the end of each article, a small resource box appears, giving your bio, your website, and whatever you want your visitors to know more about. From these resource box links, new visitors come to your site, and now it is up to you to capture their interest, their names for your own newsletter, and make friends with them.

For more information on getting started With Article Marketing, you can read my previous post on Quick Success With Article Marketing .
So don’t underestimate the power of SEO. For a starter lesson on SEO, you can check out our SEO FAQ , which answers some basic questions. You can also study SEO from the best SEO Book in the world. Eventually, you can also get a professional certification in SEO from Web Ceo .

As always, if you want professional help to optimize your own website, or help you with article marketing, feel free to contact us. We are a Search engine optimization company based in Singapore .

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