Given that YouTube is by far the 2nd largest search engine, it makes sense to learn how to optimize your YouTube videos to your advantage. Here’s how:
One useful step people tend to ignore when promoting their YouTube videos is keyword research. It is important to remember that understanding the competition will help make your YouTube video stay relevant on the SERPs. Spend enough time identifying niches that belong to the industry terms you are targeting. Use the YouTube Keyword Tool created by Google to gather keyword data specific to people searching on YouTube.
Title, Description and Tags
If you want to rank your video higher in YouTube and other search engines, it is not as simple as formulating a beautiful title (although this helps). The same concept as ranking for search engines applies when optimizing tags.
Title: make sure your title contains a good keyword phrase
Description: The description should also contain variations of keywords but please don’t keyword stuff, and make sure to write the content in a compelling manner
Clickable link: you can also include a link in the description, to do that just add the URL (including http://) at the start of your description to make it visible
Tags: Just like with any blog post you can add tags to your videos.
Vlog about it on your website. Vlogging or video blogging is undeniably an emerging social media tactic. The marriage of blogging and video allows you to connect with your readers on another level. Create a blog write up about your video content, keep it short and straight, and then link to your YouTube url.