On your Admin settings of Facebook, you can choose the page that your facebook visitors will see first - when they arrive at your Facebook Page.
It could be your Facebook Wall, your Business Information or Other Pages such as a Customized Landing Page.
The most successful Facebook fan pages are the ones that have been customized.
In this post, I’m going to show you how you can create your own customized Landing Page for your Facebook account.
Nowadays, most people using the web have a relatively short attention span. Once they land on your Fan Page, make sure they’re able to find all the information needed right there.
Make it easy for people who are less familiar with your business to get a clear message of who you are, and what your business is about. This is made possible by personalizing your landing page.
What should you highlight on your custom landing page?
Your Facebook landing tab should be aligned with your current marketing goals. For example, during the month of December your company is giving free educational videos as a holiday treat. This should be promoted on your landing page… Ask yourself what you want visitors to do when they land on your page? Do you want them to click a link? If yes, then make that obvious… Simple isn’t it!
What about setting up your Wall as a Landing page?
With all the discussions, news and photos posted, your wall won’t have a clear message and may overwhelm your first time visitors. Your goal should be to make your visitors feel as though they’ve found a one-stop-portal for information about what you do and how it will benefit them. A creative landing will attract more fans too.
What if you don’t know how to code?
If you are not familiar with behind-the-scenes workings of your Facebook Page, the following apps and resources will do the designing for you:
Learn Facebook Marketing For Your Business ( Practical, Hands-on Workshop in Singapore)
If you would like to know more about Creating Facebook Fan pages, or using Facebook for Business, you can join our 1 day DIY Facebook Marketing for Your Business Training program in Singapore.
This workshop is conducted by Vinai Prakash, eMarketing specialist and founder of Brand Rich, a leading eMarketing Consulting Company in Singapore.