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Email Marketing courses: Effective Marketing by Email

Purpose of Email Marketing Workshop:

Email gives a great opportunity to gain new customers and get closer to existing customers. This workshop describes a practical approach to email marketing from basic success factors to advanced targeting, tracking and testing. The content is relevant for new as well as experienced email marketing professionals.

This workshop covers all aspects of email marketing from designing effective emails, writing killer subject lines to using trigger-based emails to get results. This is a hands-on workshop where participants will learn theory as well as use the email marketing software tools for HTML editing, Mailing list software, FTP to design email marketing campaigns and test them in class.

Who can benefit from Email Marketing Workshop:

The course is for marketers at all levels who want to develop a plan to improve the contribution of email marketing to their organization and know the success factors of effective email marketing using the right direct email marketing tools and techniques.

Content of Email Marketing Workshop:

  • Creative, Design & Format - Getting Your Emails Opened and Clicked On
  • Testing, QA and Performance Improvement Strategies
  • Understanding and Applying Email Metrics
  • Strategies for Building and Managing Your email marketing Lists
  • Improving Results Through Segmentation & Personalization
  • Dealing With Anti-Spam Filters - Improving Email Delivery Rates
  • Participant Email Diagnosis/Q&A

Benefits of Email Marketing Workshop for you & your company:

You will learn the ‘critical’ factors in devising an effective email marketing campaign by using the best practice in design and copy for HTML and text format emails. You will learn how to effectively use email marketing software, tools and techniques to reach your target audience, and build strong customer relationships for your products and services

In the Email Marketing workshop, you will learn how to:

  • Plan for integrated email marketing campaigns
  • Devise creative and copy to increase open and click through rates
  • Use tests and tracking metrics to improve response
  • Devising effective email campaign with automatic subscribe, unsubscribe features.
  • Guide to effective email marketing tools, software, tips and tricks
  • Comparing methods of building a list, and reviewing tools for building, maintaining and tracking email marketing campaigns.
  • Understanding SPAM, and other legal and privacy issues related to email mkt.

Workshop Fee for Effective Email Marketing:

Each participant is charged S$1195 for this workshop. Course fee is payable in full, in advance. Make your cheque payable to Brand Rich LLP and mail to 5001 Beach Road, #06-19 Golden Mile Complex, Singapore 199588.


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