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NEWSLETTER
ARTICLES & RESOURCES
Vinai writes on the "Tips for Running a Successful E-commerce Site" in this book. Vinai's article is published in the Small Business Book of Lists. FAQQ - Why should I pay the search engines to show my listing? I thought that the search engines like Google are free to use? A- You are 100% right. It is absolutely free to use Google to search for just about anything. However, pay-per-click advertising enables your company to get listed on the top position of major search engines such as Google. It is essential that your company gets listed at the top because many surveys of internet users have concluded that an average internet user scrolls through only 1.8 result pages during a search on Google. Q - What if I don't get any leads from these advertisements? A- A performance report will be done that provides important statistics regarding the performance of your ad. If you are not getting any leads, changes will be made to the keywords and phrases chosen. You can specify if you want your performance report to be done daily, weekly, or monthly.
A – Once your daily limit has been met, your ad will stop appearing for that particular day. Q - Can I stop the ads anytime, or is there any minimum contract period.
A- Yes. There is no minimum contract period or time commitment. You can terminate your ads anytime you wish. Q - What if my competitors click on my ads every day?
A- Don’t worry. Google has in place advanced filtering and monitoring techniques that detects invalid clicks. In addition, the Google Team uses specialized techniques to determine invalid clicks. You will not be charged for invalid clicks. Q - Do I pay Google or do I pay you?
A- You pay us and we will manage your pay-per-click account for you. We will manage your budget effectively so that your ad appears at the right place, at the right time and at the lowest possible cost. We use real time reporting tools that provide us with relevant statistics about the success of your ad which then allows us to make any necessary adjustment to your ad in order to increase its success rate.
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