SEO FAQ - Getting Your Site To Rank Higher
SEO stands for Search Engine Optimization and is defined as: "The process of finding out the best keywords for a web site and by the use of optimizing the web site along with other off-page work making that web site attain a higher position in the search engine result pages for those selected words."
SEO is more like a branch of online marketing. In general terms you can say that it means to make a web site more visible and make it look important in the eyes of search engines.
One big way in which search engines are granting importance to web pages are based on how many other sites are linking to it.
PageRank is a system implemented by Google that measures web page`s importance with only taking into account the links and links related factors. The other big search engines (Yahoo, MSN) probably have a similar system but without an official measurement.
The basics are that each web page is giving votes to the links on that page and the power of the vote is determined by the number of links pointing to the page that gives the vote. The votes are divided among the links on the page so the lesser number of links, the more share of the vote is given to each link. Internal links are given a higher share than external.
The scale is between 0-10 but in fact it has many decimals which we cannot see. 0-3 is the most common, 4 is obtained by getting an amount of links and 5 takes some work to get. Only a short list of sites on the Internet has PageRank 10.
The title is most probably the single most important place to put your keyword. Have the word in the beginning of the title, looking natural. Try to vary it in different forms as well. If you want to brand your company name you should keep that name in the end.
Try to follow this and at the same time make it look natural and appealing for the visitors. Remember that this is what is most visible in the Search Result pages.
There are several ways of checking where your pages are in each Search Engine`s Results Pages (a.k.a. SERPs) for a given search word or phrase.
* Manually - Go to the Search Engine (SE) of interest and type your search keyword, then scroll down every page to see where you are.
* Automated DIY - With most prominent SE`s, you can sign up to be able to use the Application Protocol Interface (API) to query their database without using their front-end. This way you can simulate normal searches or make use of the more advanced API calls and retrieve ranking positions directly.
Note: - Search Engines often differ SERPs based on user location. What you see in your browser is not necessarily what others see in their browser. Also, most SE`s utilize a range of datacentres all of which could potentially have different datasets or ranking algorithms. What you retrieve with an API call might well differ from what you find manually. Some SE`s now also store your search history to try and understand patterns applicable to your searching behavior. This may also cause discrepancies in your ranking position findings.
There are many reasons a web site doesn't display or rank well in search engine results.
1. Crawlability. Your web design is not readable by search engine spiders.
2. Web visibility is poor. Your website may not be having good amount of backlinks.Websites that have more links from other sites pointing to them are viewed by the search engines as "important".
3. Regularly updated content. Search engines especially Google love fresh content.
4. What Do You Want to Rank For.
A very essential thing to bear in mind before getting a new website live is to determine what your site is all about. If you're into the "Thailand beach resorts" business, these terms should appear and must be discussed on your pages frequently.
It will take a while depending on the competitiveness of your target keywords and the ability of your website to be at par or above competition. SEO is very much a long-term proposition. Significant results usually begin to appear anywhere from weeks to a few months after SEO work has been done, depending on how well-established the site is.