SEO FAQ - How to Rank Higher on Search Engines
A large amount of your success will be highly dependent on how well you did your keyword research. If your site is targeting the wrong set of keywords, your target market may not be able to find you, resulting in lost leads and money.
For example if you want to rank for "Copywriters in Singapore" Our keyword research might show that the phrase "Copywriters in Singapore" is never searched for. Instead "Singapore copywriters" is searched 500 times a day.
Apparently we will suggest to use and optimize the keyword phrase "Singapore copywriters"
One big way in which search engines are granting importance to web pages are based on how many other sites are linking to it.
If you are Jeff Bezos and your site is Amazon you probably can. For websites that cater to specific markets, preferences must be set. You have to determine a few main keywords and prioritize them. Your main keywords are the most popular and profitable ones.
The initial idea of keyword research can be daunting and the trick is to start slowly and brainstorm all the potential keywords related to your product. Think as if you're a customer and what are the possible terms, phrases you will use to search for the product.
How many target keywords should you focus on?
Instead of going for a broad approach, you may want to choose just a handful of keyword phrases to start with.
These days, you don’t necessarily have to submit new sites to search engines. You just link to them from already indexed sites, you ping them via blog posts or you can submit an XML sitemap.
Toolbar PageRank (the green bar in your Google toolbar) is not a prerequisite. You need internal PageRank for your site to get indexed.
No, Google even offers SEO tools and advice. It’s an old myth that Google fight SEOs. Google will tell you exactly how they want your site to be, in order for them to consider it high quality. If you are looking for traffic from Google but your site is not ranking, there’s every reason to follow Google's guidelines as strictly as possible.
White hat is used to describe SEO techniques that are within the guidelines of search engines while black hat (also known as spamdexing) pertains to unethical activities and operations to achieve top ranks (usually short-lived).
Black hat typically involve some form of deception.
You can but it’s not enough.