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Top 3 Email Marketing Books - Reviewed by Vinai Prakash

Wondering why you are not getting the kind of response on your email marketing campaigns? What?... You have not even created your own email marketing campaign? Boy, you are really missing on big opportunities to enhance your customer base, build customer loyalty and increase profits.

Here are some of the best books available today, that can teach you all about email marketing, how to do it correctly, what software to use, and where to get it.

Amazon is probably the biggest bookstore that has almost every book on their stock. You can click here to visit Amazon and order the books you fancy.

1. The E-Code: This book is a compilation of 43 great articles from the top internet marketing gurus from the world, and comes from Joe Vitale. Experts like Terry Dean, Jo Han Mok, Yanik Silver, Larry Dotson give you sage advice on how to create, produce and benefit from marketing online.

Each chapter presents one moneymaking idea and offers step-by-step guidance on implementing it for maximum profits. If you have a product or service to sell, the Internet gurus in this book will show you how to sell it no matter what it is. If you don't have your own original product idea, don't worry, you'll find a wealth of quick and effective ideas for creating something that other people will definitely pay for in this book.

Target your customers, Promote your product Market to niche audiences, Create an e-marketing business plan Plus, entrepreneurs and small business owners will learn how to improve their sales through simple, proven e-marketing tactics that really work. The E-Code is a simple, easy-to-use guide to making money online, right now. You can find it at

2. Permission Based Email Marketing: There's no faster, better or cheaper method of reaching your top prospects than email. Whether it is subject lines that grab attention to detailed ways of calculating return on investment, every aspect of e-mail marketing is covered in Permission Based E-Mail That Works.

Written by e-mail marketing expert Kim MacPherson, this book covers the specifics of a new breed in advertising. MacPherson draws from a large pool of material and sources to present a well rounded approach to marketing, including ways "opt in" (permission based e-mail) can be used to retain customers and acquire new clients.

Using Creative copy, streaming media, and specialized offers can make your e-mail sing, but the ability to measure various approaches is crucial. By understanding the basics of rented lists versus in-house databases, embedded cookies, and ROI charts, MacPherson guides you through the ins and outs of the virtual marketplace. Get this wonderful book at

3. Effective E-Mail Marketing: This book really belongs on every email marketer's bookshelf. Packed with real-world examples and insightful tips, H.G. Lewis shows you how to craft email marketing campaigns and newsletters that produce returns, and how to avoid the  pitfalls. Don't look for technology info here, though.

Use it to get lots of tips that can be implemented immediately. Written in a easy to read style, this is a good source of ideas even for the experienced marketer. Get it at

Email marketing has been proven time and again, if done correctly. Big companies like IBM, Amazon, HP are using it effectively, and smaller companies are catching up fast in understanding its marketing reach. Pick up these great books, and leverage on the benefits of Email Marketing. You won't regret it.

With its lows cost, and effectiveness, email marketing helps to build long term relationships with your target audience. Use it wisely, and ye shall reap its rewards.


Know why email marketing rocks? Find out the 3 Things I Love About Email Marketing

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Copyright © 2006, Vinai Prakash. All Rights Reserved.

Vinai is a successful electronic marketing consultant who has been providing sage advice to small and medium businesses in building, managing and profiting from email marketing & e-commerce websites for the past 6 years.

He is a sought after author & speaker. Vinai can be contacted at for speaking engagements, as well as for consultancy engagements & advice on profiting from electronic marketing. Visit